With the new insights, you have selected the best customer group. You might’ve made the best decision and have selected the right group or you are less lucky and now need to change your initial idea based on your learnings.
Again, this is nothing to worry about. Most successful companies have created many failures before finding the right solution.
Step 4 – Prototype your solution
In this step, you will experience the great value of prototyping.
This is about creating the mindset of testing to learn and not thrive to build for perfection.
This is where many founders get confused. They try to perfect the idea rather than use a low-fidelity prototype to learn from their future customers.
We will help you systematically work towards creating a solution your customers want. It could be delivering a service, creating an application or building a product. You need to “build”, “measure” and “learn” to find the ideal solution.
Customer feedback will always help you move forward. Trial and error will help you iterate and improve your solution. You can maximize your learning process by creating prototypes of your idea and test it with your targeted users.
In this section, you will find helpful tools and examples to guide you forward.
|What should my solution look like?||4.1|
|What’s most risky about by business?||4.2|
|How do I test my solution, spend little and learn a lot?||4.3|
|How do I measure and test?||4.4|