You have taken the first important steps in  The Innovation Curve.  In the ‘PROTOTYPE your solution’ you have solved the problem for you customer.

Now it is time to test your business model. Are you able to SELL your product 10x and create the income you hope for?

If you are new here, do check out Step 1 (START a Business) first.

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With test customers as your first ambassadors your have gained the confidence your product solves a problem.  Now you have actually reached the most challenging part of your mission.

Can you attract enough customers in the most effective way?

Be prepared a though challenge ahead. Finding and selling to customers is the most difficult part of your startup Journey. Solve this riddle and you have proven your business idea.

This is a disciplined approach for continuous testing your sales efforts. It will continue during the ‘BUILD a company’ and ‘SCALE steps’.

Step 5 – Sell 10x

In this step, you will find your customers and validate a heath of business idea.

5 Innovation curve SELL 10x I want to have
It is about learning how to sell your product best. Discover the best way and right moment to approach him with your product. You will learn to experiment with sales channels and be able to calculate the return.

Understanding your market and optimizing sales effort is a never ending activity.  Solving this riddle is creating the foundation of your business. Done well and you are ready to BUILD your business

We will help you build a disciplined way of testing and measuring your sales efforts. We will give you the tools that helps you to see the progress.

Testing the market helps you move forward. With trial and error you iterate and improve your sales efforts. You can maximize your learning  by creating bitesize measurable actions. With examples you will see how to test these in different ways and measure the effect.

In this section, you will find helpful tools and examples to guide you forward.

Journey dilemma   Action
How do I know what to offer to my customer when? Customer Journey mapping
How do I attract and sell to my customers best? Build a Sales Funnel
How do I know my sales efforts are successful? Monitor your Customer Factory Blueprint
How do I test the best sales channel to use? Apply the Bull Eye Model


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